"Team Beyoncé's plot to publicize her fragrance Heat, which is just launching. Tomorrow she's appearing at Macy's at 5 p.m. to sign stuff and meet fans. She's going on the Today show on Friday and The Tyra Banks Show on February 15. Tonight she's holding the Heat launch party at 15 Union Square, "with flickering projections of flames, steam and fog onto trees and the outside." So whether you like it or not, if you're in the area, you won't be able to avoid her and her ring of fire. But with Beyoncé, such is life".
Read more: The Cut: New York Magazine's Fashion Blog http://nymag.com/daily/fashion/#ixzz0eQvs42D3
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